Web design and Online marketing
What is your web strategy? If you don't have one you should probably realise your competitors do. Web design, Search Engine Optimisation (SEO) and Google Adwords - Pay Per Click (PPC) have never been as important as they are today!
In times where our economy isn't thriving, it's crucial that people know about your business and to do this on the internet you need to be visible. Having a website and no internet marketing is like having an event and not giving anyone the details or location of where it's taking place.
A mix of good web design, SEO and PPC will give you the edge over your competitors for us to help you, contact Dillon Chapman at the following address djc@dillonchapman.com
Companies often develop sites without realising that there is a big gap between web designers, developers and your needs!
Independently they might be doing a good job, however a site can look amazing, but can be poorly constructed sending potential customers and Search Engine spiders away from your site.
We can help you by having experience in web design, development and online marketing.
Pulling these aspects together properly is the ultimate goal.
Search engine optimization (SEO) is an art with Search engine algorithms being revised continuously.
SEO involves all aspects of your site including web design and layout, website copy (keywords), HTML and programming techniques.
In essence, search engines are looking for sites that are relevant, easy to navigate and easy to reference.
Providing the most relevant results is how Google keeps ahead of their competition, so keep that in mind when we are optimizing your site.
Pay per click (PPC) is paid advertising on Google’s results pages where you are able to target short text ads.
These appear alongside the natural results being either above the listings or to the right.
PPC is a great way of targeting specific keywords or keyword phrases that relate to your products or services.
As the name suggests, you only pay when someone clicks your ad. With this in mind, the ad it should be targeted accordingly so you get maximum returns.