Search Engine Optimisation


What is SEO?

Search engine optimization (SEO) is an art with Search engine algorithms being revised continuously. SEO involves all aspects of your site including web design and layout, website copy (keywords), HTML and programming techniques. In essence, search engines are looking for sites that are relevant, easy to navigate and easy to reference. Providing the most relevant results is how Google keeps ahead of their competition, so keep that in mind when we are optimizing your site.

On-site optimisation

On-site optimisation involves the changing the actual structure and content (text) on your site to improve your ranking’s within search engine’s results pages. These changes allow digital “spiders” or “robots” to crawl your site effectively. The better the information they can gather while crawling your site, the better your results will be in Google.

Off-site optimisation

Off-site optimisation is building back-links to your site. Link building is important because search engines will see these links as a vote of confidence, especially if the website linking to you is seen by Google as an authority site.

SEO Services

To find out more about our service fees and charges please contact Dillon Chapman at the following address djc@dillonchapman.com